I'm covering e3 this year for Bloomberg News. The actual expo starts tomorrow, June 2 at the Los Angeles Convention Center. Today I went to the Electronic Arts keynote address held at the Orpheum in Downtown LA. It was sensory overload with booming music, crazy game trailers including cyber-Mike Tyson and Muhammed Ali. Real people on stage included Pete Sampras, EA execs ,and kids playing a new Wii game.