Last August, Dusty Sorg and Michael Jedrzejewski created a Coca-Cola Fan Page on Facebook that currently has 3,369,624 million fans and is approved by Coca Cola. There were already hundreds of coke fan pages on FB, but theirs took off. I photographed the Dusty , who is an actor, and Michael last weekend for a Financial Times article about their Coca-Cola page and how Coke came to jointly administer the page to comply with Facebooks rules on trademarks. Here is the Financial Times article. It's a very interesting read about the potential advertising power of social networking sites.
Coke recently flew these two awesome and creative guys (Sorg is an actor, and Jedrzejewski is a writer) back to their Atlanta Headquarters for a business meeting partly because the page is a huge success for Coke and what to amounts to a new brand of free advertising. They also made a cool film that you can check out on the fan page.